Lotus F1 Truck Jump

To celebrate their technical partnership, EMC and Lotus F1 wanted a daring campaign with something truly unexpected. We came up with an audacious, one of a kind idea and went from concept to delivery in a matter of weeks. This video remains one of the most watched B2B videos of all time, with over 100 million organic views, and extensive media coverage. The video was directly responsible for $15m in new sales for EMC.